Selling your home is an involved process that affects your family and your future. Before you
begin this process, you'll want to ensure that you have the most up-to-date information.
When should you sell? How do you get the best price? What kinds of renovations should be made
prior to the sale?
These home selling reports will assist you in answering the many questions that arise during
the home selling process. When you're armed with the right information, and an experienced real
estate professional, you'll be closer to reaching your goal - selling your home fast, and for
the best price.
A qualified, competent real estate agent will help you navigate the myriad of decisions that
arise when buying and selling a home. An agent provides value to the homeowner in many ways:
Angent Pays for all marketing and advertising costs.
Adds experience and expertise in all aspects of the sales process including marketing, financing,
negotiations and more.Handles all showings. Brings a network of known, trusted real estate
professionals. If your agent doesn't have the answer, he or she likely knows someone who does.
An agent always has your interests in mind, so you always have someone on your side.
an agent will handle and advise on all price and contract negotiations.
He or she provides you with all the possible options and opportunities without holding back.
Gives an unbiased, realistic view of your home and your options. Unlike buyers and sellers, an
agent has no emotional attachment to property. Has the knowledge to help you ask the right
questions. Being a third party, potential buyers are more likely to tell your agent the truth
about your home, even if it is unflattering. This objective viewpoint will help you make the
necessary changes to get your home sold. Your time is valuable. A real estate agent allows you
to spend your time how you want.
If your selling a house, Look at the papers and the news a Real Estate Agent is getting about
27% more money for the same house as a FSBO!
Preparing Your House for Sale
One of the first things I will do before putting your house on the market is prepare your house
for sale. I want to show your house off in its best light to maximize your earning potential.
I will tour your house with the eye of a buyer - what works, what doesn't work.
Does your house have curb appeal? Can we give it a little more pizzazz to draw the buyer in?
Would a bit of touch-up paint add dollars to the sale? What about the garden? Is the lawn in
order and neatly edged? Are trees and bushes neatly pruned? Are flowers in bloom? If not, it
may be time for a garden upgrade. Adding colorful annuals to the front garden will make a big
difference. Remember, creating curb appeal will add dollars to your house's final selling price
As I walk in the door of your house, I will ask myself, "Will this house say, 'Welcome home'
to a buyer?" Looking through the eyes of a buyer, I will recommend changes that will enhance
I'll help you eliminate anything that gives the appearance of clutter. Countertops should be
free and clear. Knickknacks, souvenirs, family photos, refrigerator artwork - it's gone. We
need to "de-personalize" the house so buyers can imagine it as their home.
Closets and cupboards should appear large and roomy. It's time to make a donation to a local
charity or store belongings at a friend's or family member's home.
Reviewing your home room-by-room, I will make recommendations that impact the sale.
I'll point out the pieces of furniture that should be removed, rooms that need new paint,
carpet that needs to be changed, fixtures that need polishing, windows that need cleaning,
and any other improvement that can easily be made to promote the sale.
Setting the Stage
Before the first buyer walks in your door, I'll show you how to set the stage. We want to
engage the buyer's senses. Lighting is critical. We'll draw back curtains, open blinds, change
light bulbs and add lighting where needed to welcome the buyer. We'll enhance the ambiance
with music playing lightly in the background and insure a pleasing aroma emanates from every
Setting the Sales Price
Before we set the sales price of your house, I'll run a Comparative Market Analysis (CMA)
that will show the listing price of similar houses in the area as well as the prices at
which the houses actually sold. Additionally, the analysis will give us information about
houses currently on the market and about houses that were on the market but never sold.
Next, I'll ask you about your goals in selling the house. Everyone who sells a house has
different goals that need to be factored in when calculating the selling price.
Is your goal to get the maximum sales price for your house? •If so, are you willing to have
your house on the market for many months?
Is your goal to sell your house quickly? •If so, are you willing to sacrifice some of your
potential profits to sell more quickly?
◾Would you like to establish a balance between selling your house quickly and selling at the
top end of market value?
Market conditions will play a role in setting the sales price of your house. I'll factor in
how quickly houses are selling in your area, interest rates, the strength of the school system,
and finally whether it is a buyer's or seller's market.
I'll then recommend a price at which to list your house to meet your goals in the local
The Multiple Listing Service (MLS)
Reasons why homes don’t sell
If you have had your home on the market for several months and haven’t seen much activity
or any offers, chances are that one or more of the reasons below are to blame.
Your price is too high
No doubt about it, the most common reason for a home not selling is that the asking price
has been set too high. The reasons for setting your price too high to begin with are many.
Ranging from over enthusiastic listing agents to unrealistic seller expectations. Regardless
of the reason though, if you’ve priced your home too high, you’ve set yourself up for a
number of obstacles to selling your home. Even if you do get an offer for the overly high
asking price, the deal may fall apart before closing because the buyer may have problems
financing at too high a price. Look at other homes for sale, ones as similar and as close
to yours as possible. If they are going for less than you are asking, you may be priced too
high. The fact is, your home is competing against those other homes, and what buyers are
willing to pay is what will determine final sales prices.
The condition of your home
There is a lot of competition out there to sell homes. Your home has to compete against
other similar homes for sale, as well as competing against shiny brand new homes.
The more you can do to make your home look appealing to a buyer, the better your chances
for a quick sale. Look at your home with a critical eye – put yourself in the buyers
position. A buyer doesn’t want to have to do anything except move in. Your best
“bang for the buck” in improving the condition of your home are paint and flooring. Make
sure that all of the paint is in great condition, both inside and out. Repainting doesn’t
cost too much, and will usually make the biggest impact on buyers. Make sure all of the
flooring looks good too. You may want to consider putting in new carpet. Again, it’s not
that expensive but it sure does make an impact on buyers coming to look at your home.
Location, location, location
It’s the oldest cliché in the world, but it’s true. When it comes to real estate,
it’s all about location! When it comes to homes, things like how good the schools
are, crime rates, visual appeal of the neighborhood and noise or the smell of pollution
can all effect how desirable the location is. If you’re in a bad location, a good real
estate agent may help to minimize some of the impact by suggesting improvements to the
house. But the only really reliable way to overcome a bad location is with a lower price.
Simply put, an identical home in a bad location won’t sell for as much as the same home
in a better location.
Your marketing campaign is out of steam
The best listing agents all use an aggressive marketing plan to market their listings. If
your listing agent isn’t making sure your home can be found easily on the internet, isn’t
actively touting his or her listings to other agents in the area, isn’t running ads in the
local newspapers and real estate publications, then it might be time to change agents. The
best agents might even run radio or television ads for their listings. If all your agent
has done is put a sign in your front yard and add your home to the local MLS, then that
agent isn’t coming close to doing all that can be done to effectively market your home.
The market is slow
You’ll hear it described as a slow market, or a buyers market, or maybe a cold market. But
it all means the same thing. That home sales in the local area, or market, are slow. That
there are too many homes for sale and not enough active buyers. There are several things
you can do to combat a slow market. The most effective strategy is to sell at a lower price.
Buyers are expecting to find bargains during a slow market. You can also help yourself by
offering to pay some concessions to help a buyer that might not have a lot of cash. The
ultimate way to beat a slow market is to simply wait it out. But that’s not always an option
for many sellers.
Your home isn’t easily accessible
To get your home sold quickly, it’s important that other agents in the area show it to as
many potential buyers as possible. When a busy agent is compiling a list of homes to show a
buyer, the agent will naturally tend to show those houses that are easiest to gain access to
first. Many homes on the market have “lock boxes” on them. The lock box is a device which
holds a key to the home, that only qualified local agents can access. Homes that are listed
as being “lock box, no appointment needed” will get shown more often than homes listed as
“agent has key, call for appointment”. If at all possible, you should let your agent put a
lock box on your home for easier showing. If not, you should do anything else you can to
make it as convenient as possible for agents to show your home.
You have an agent nobody likes
Sounds almost silly, but it’s very true. If your listing agent isn’t liked or respected by
other agents in your area, it could slow down the sale of your home. When an agent prepares
to show properties to prospective buyers, the agent begins by talking to the buyer to find
out what kind of home they are looking for. Then the agent searches the local MLS and other
sources for homes that fit the buyer. If there are a number of good matches to choose from,
and one of them has been listed by an agent that is hard to get along with, or arrogant, or
has otherwise made himself unpopular, well… It’s just human nature to tend to skip over
someone you don’t like.
What is the MLS, and how does it work for you?The MLS is a database of properties currently
on the market in the area. Brokers participating in the MLS (which includes virtually all
Brokers in the area) list all the homes they have for sale and agree to share in the sales
commission of the properties. This means that if I list your property on the MLS for you,
but another agent finds a buyer for your house, that other broker or agent is entitled to
part of the commission. The big advantage to you, as the seller, is that every single
broker and agent participating in the MLS has an incentive to sell your home. This effectively
puts every agent in the area to work selling your home! The first place a buyers agent looks is
always the MLS. There is simply no better way to gain instant and widespread exposure for your
home than listing it on the MLS.
So, the first thing Ill do as your agent is get your home listed on the MLS! When another
agent is searching for a home to meet the needs of a buyer, the agent will search the MLS
based on the buyers criteria for price range and features. So Ill enter all the important
information about your home, such as the size, number of bedrooms and bathrooms, and any
special features. Ill also take photos of your house and include them with your MLS listing.
Agents and buyers alike are always more likely to look at listings with photos.
Please contact me if you have any questions about selling your Staten Island home.
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